Mawari Launches vTubeXR to Revolutionize VTuber-Fan Engagement with 3D Immersion
Mawari has unveiled vTubeXR, the world’s first extended reality platform for immersive 3D interactions between VTubers and fans. The technology promises to transform digital engagement through AI-driven personalization, offering VIRTUAL meet-and-greet experiences that blur the line between avatar and audience.
Strategic partnerships with Japan’s leading VTuber agencies—Brave Group and Virtual Avex—will showcase the platform at Expo 2025 Osaka. Mawari plans to expand collaborations across the VTuber ecosystem, signaling a new phase in interactive entertainment monetization.